By Erez Saf,
Pymes Capital

As the President of Pymes Capital and an investor in Mexico, I firmly believe that Mexico has an incredible opportunity to unleash its full potential by actively encouraging foreign investment in the SaaS and fintech sectors. With its strategic location, skilled workforce, and emerging markets, Mexico stands poised to become a regional leader in technology and innovation. However, to fully realize this potential, Mexico must take decisive action to attract foreign investors and address the regulatory challenges that hinder the entry and operation of international companies. In this article, we will delve into the benefits of foreign investment in Mexico’s SaaS and fintech sectors and emphasize the urgent need to overcome regulatory constraints.

Overview of Mexico’s SaaS and Fintech Potential

Mexico’s SaaS and fintech sectors have experienced remarkable growth in recent years. According to a report by Grand View Research, the global fintech-as-a-service market size was estimated at US$232.14 billion in 2021 and is expected to reach US$949.49 billion by 2030, with Mexico being a key player in this growth. The report highlights Mexico’s large consumer base, increasing digital adoption, and supportive regulatory environment as driving factors for the growth of fintech in the country.


Similarly, the SaaS market in Mexico is also flourishing. According to Statista, the revenue in the SaaS segment is projected to reach US$775 million in 2023. The report cites the rising demand for cloud-based software solutions, digital transformation across industries, and the government’s efforts to promote technological innovation as key drivers of SaaS growth in Mexico.

The Need for Bold Steps

While Mexico’s potential for foreign investment is undeniable, several regulatory constraints hinder the entry and operations of SaaS companies and fintechs from around the world. As an investor with a foreign entity operating in Mexico, I have personally encountered the following challenges that necessitate immediate attention:

Opening Bank Accounts for Foreign Entities

Opening bank accounts for foreign entities in Mexico can be a daunting and time-consuming process. The current banking system often demands excessive documentation and bureaucratic procedures, deterring potential investors. To attract foreign capital, Mexico should streamline and simplify the process of opening bank accounts, making it more efficient and investor-friendly.

Company Registration

The complex process of company registration poses another significant obstacle for foreign SaaS companies and fintechs. Lengthy procedures, intricate paperwork, and regulatory ambiguity can discourage international companies from establishing a presence in Mexico. It is crucial for Mexico to implement transparent and streamlined procedures for company registration, ensuring a business-friendly environment that attracts foreign investors, and encouraging them to open subsidiaries in Mexico.

Effective Courts and Safeguarding Interests

To instill confidence among foreign investors, Mexico must ensure the effectiveness of its legal system in protecting the rights and interests of global companies. An efficient judicial system that upholds the rule of law, resolves disputes expeditiously, and provides fair treatment to all parties is of utmost importance. By establishing reliable and effective courts, Mexico can provide a secure environment for foreign investors, promoting trust and long-term partnerships.

Fraud Prevention and Default Mitigation

Addressing concerns over fraud and default risks is essential for attracting foreign SaaS companies and fintechs to invest in Mexico. The government should establish robust mechanisms to prevent fraudulent activities, such as money laundering and identity theft, through sharing of information, and encourage reporting to credit bureaus on business performance as consumers. Furthermore, the implementation of a transparent and efficient credit reporting system can help mitigate default risks and encourage lending institutions to support foreign businesses.

Accepting International Payments 

One of the many challenges faced by SaaS companies and fintechs in Mexico is international payments. Even for something as simple as paying city taxes, the options are limited to cash payments at the city hall or through local credit cards. This poses a significant obstacle for foreign individuals or businesses operating in Mexico who may not have a local bank account or access to a local credit card. Accepting international payments and facilitating fast and seamless money transfers poses another significant pain point for SaaS companies and fintechs operating in Mexico. This issue affects their ability to conduct business globally and hampers their expansion efforts.

Bold Steps for a Brighter Future

By taking bold steps to attract foreign investment and overcome regulatory constraints, Mexico can unlock its full potential in the SaaS and fintech sectors. These measures will yield several benefits for Mexico and international companies alike. They include:

  • Economic Growth and Job Creation: Foreign investment brings capital infusion, driving economic growth and creating employment opportunities. This investment leads to knowledge transfer, technological advancements, and innovation, resulting in the creation of high-quality jobs and increased productivity.


  • Enhanced Competitiveness: Foreign investment fosters competition and spurs innovation. It encourages local companies to improve their capabilities, refine product offerings, and explore new markets. This benefits consumers by providing them with a wider range of choices and more innovative solutions, ultimately driving competitiveness in the SaaS and fintech sectors.

  • Knowledge Transfer and Collaboration: Foreign investment brings with it expertise, advanced technologies, and best practices from global markets. Collaboration between local and foreign entities encourages knowledge transfer, accelerates the growth of domestic companies, and fuels innovation. This collaboration can lead to the development of tailored solutions that address Mexico’s specific market needs.

  • Strengthening Mexico’s Position as a Regional Hub: By actively attracting foreign investment, Mexico can position itself as a regional hub for SaaS and fintech companies. This will not only attract further investment but also create a thriving ecosystem that attracts talent, fosters innovation, and promotes cross-border partnerships. Mexico can become a magnet for international companies looking to access the Latin American market.


In conclusion, Mexico has a remarkable opportunity to become a leading destination for foreign investment in the SaaS and fintech sectors. Market research indicates the significant growth potential in both industries, highlighting Mexico’s position as a key player in the Latin American market. By taking bold steps to attract foreign capital and addressing regulatory constraints, Mexico can unlock its true potential for economic growth, job creation, and technological advancement. As the President of Pymes Capital and an investor in Mexico, I call upon the government, banks, and relevant stakeholders to act swiftly and decisively in implementing investor-friendly measures. Together, we can pave the way for Mexico to become a powerhouse in the global technology landscape and secure a brighter future for all.

Published in Mexico Business News