Due to the increase in Internet users, technologies and innovations, small and medium-sized enterprises (SMEs) have discovered in digital marketing a powerful tool to promote their growth and competitiveness. In fact, it is estimated that of the investment in advertising that is made in Mexico, more than 50% is spent on digital platforms.
Digital marketing and its impact on the growth of SMEs
With social media marketing for SMEs, the possibility of connecting with the target audience and expanding the audience to gain more customers is increased, promoting brand awareness among more people, positioning itself locally and globally.
Likewise, they can differentiate themselves from the competition by showing the particularities of their service, exposing the offers and what their product solves with valuable content, generating credibility and trust in customers in order to achieve their loyalty.
With all this, growth opportunities for SMEs increase, which translates into selling more, having better profitability and, eventually, growing.
What are the most important digital marketing strategies for SMEs?
1. Content marketing and search engine positioning
Positioning content in search engines, also known as SEO (Search Engine Optimization), is a strategy that boosts the visibility of a brand on the web and generates more traffic with various content, with the objective of positioning the website organically.
To achieve this, elements of the content and technical aspects have to be optimized, looking for the web page and the contents to be attractive to users and the algorithm of search engines, such as Google.
In terms of content, the purpose of the strategy is to attract the attention of the target audience. Ideally, the contents communicate useful and quality information about the service offered, in such a way that doubts are resolved or expectations are generated in customers to form a long-term loyalty relationship.
2. Social media marketing for SMEs
It is perhaps one of the essential tools for SMEs due to the large number of users on social networks. In this regard, in 2022 there were approximately 98 million Mexican users of networks and it is expected that the figure will exceed 120 million by 2027.
With the large number of people, the chances of them connecting with the service, being interested in the brand and wanting to buy increase, which helps to increase sales and positioning. In addition, some platforms generate tools so that companies can sell more, such as WhatsApp Business or the Facebook Marketplace.
3. Email marketing
It is a strategy where email is used to communicate offers and information about the brand and its services to a list of contacts that previously subscribed.
In addition, in this way it is possible to inform customers and prospects of promotions, news of new products and services.
Finally, it is important to consider the relevance of financing for an SME, such as online loans. Thus, it is possible to pay for digital marketing strategies, hire experts in the area, as well as do training to learn how to implement them.
In this case, Pymes Capital is an ideal solution to access financing easily and with an average approval time of just one day. Thus, companies that wish to increase their visibility and improve their interaction with customers, can opt for online fiancing to meet their objectives.